These days, it’s not enough to have a website that looks good; your website needs to stand out from the competition and rank highly on the search engine results pages. One of the best ways to achieve all those things is to incorporate video content into your web design. Video content is as crucial for your search engine optimization (SEO) and brand awareness as the written content on your website. We’re sharing four reasons to add videos to your website to engage your audience.
Obtain a higher ranking on search engine results
Video content can help improve your ranking on search engine results pages. When you include videos on your website, you’re more likely to show up in the search engine results pages for keywords and phrases than if you don’t have any videos.
The video keeps users on your site longer. The length of a visitor’s stay on a website affects how well a page performs in search results. Google believes that the longer a page is visited, the more important it becomes. Therefore, if a video draws a viewer in, they will stay on your site longer, and your overall SEO ranking will benefit.
Differentiate Yourself from the Competition
Incorporating video content into your web design can help you stand out from your competition. These days, more and more companies are using video content on their websites, so if you’re not using it, you could be at a disadvantage. It makes your website more visually appealing and engaging. People will stay on your site longer and possibly even convert into customers or clients.
Video Gives Your Business Personality
Another reason to use video content in your web design is that it gives your company personality. A well-made video can introduce viewers to your company’s culture and values and help them get to know your team members. It can encourage people to do business with you.
Reach more audiences
Video content in your web design can help you reach more audiences. It can help increase traffic to your website as well as sales or leads for your business. Every consumer is unique, and they have different needs, perspectives, and ways of responding. One user may prefer to read while others watch. Video content will broaden your consumer base because it appeals to audiences of all ages.
There are many reasons to use video content in your web design. If you want to improve your search engine ranking, stand out from the crowd, give your company personality, and reach more people. Video content can help you achieve those goals.
At Inforox, we understand that a website is more than just a collection of words and pictures. It’s an essential tool for businesses of all sizes, and it needs to be designed with users and search engines in mind. We create custom websites from scratch, or we can improve the design and functionality of your existing site. We also add videos to the website design process to help you take advantage of the latest trends in search engine optimization.
Contact us today to get started on your new website!